In this quick video, Kris walks you through one of the most overlooked steps in rod building—finding and building on the spine of the blank. It’s a detail 90% of mass-produced rods completely skip… and it makes a huge difference. Why it matters: Building on the spine means your rod loads more naturally, casts more accurately, and feels better in your hands. It’s one of the many reasons Lake Lady rods fish the way they do—with precision and balance you just can’t get off the shelf. Watch Kris explain why spine alignment is essential, and why your next favorite rod should come from someone who builds them right.